What are airwaves? These are the radio frequencies that broadcasters use. A more broad definition of public airwaves would be the invisible world in which all forms of communication take place; such as the internet, telephone lines, radio frequencies, and more. The fact is that these airwaves are public property. This is why government regulatory administrations like the Federal Communications Commission exists. Political Campaigns are one of the largest expenditures when it comes to media advertisement space. These campaign advertisements when executed effectively are often then mentioned in news and blogs across the globe. These messages shape elections, legislation, and mass political movements, but who exactly controls them? The messages presented by their declarants are often so misrepresented by media gatekeepers that at the end of the day, they are the sole part with any claim to control. Media shapes the public opinion and they capitalize on those trying to buy but a piece of that notice.
Now that we have established that media gatekeepers hold public opinion power over political offices, lets look at what they can do with that power. Is their presentation of material biased? Do the media outlets have personal investment in key legislation? How does this effect the message they project into the public opinion? This is what I would like to research. How deep does the ownership go? At what point can we separate the message into what the media wants and what the public needs? My hope is that a line is drawn somewhere that they hold themselves true to. We shall see what I find.
